Sunday, November 5, 2017

2017 Christmas Countdown: Mountain Dew Holiday Brew!

New for the 2017 Christmas Season, Mountain Dew HOLIDAY BREW aims to be the go-to drink this holiday season. Will it ruin your Christmas Vacation OR make your heart grow three times it's size?

Christmas 2017!
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I've not even finished packing away all of my Halloween decorations yet, but the inevitable spill-over into Christmas has already began. It usually takes me about a week to decompress from Halloween and morph into Christmastime festivities, but this year there seems to be no stopping the holiday rush.

I've already found some of the seasons biggest and best offerings! 🎅🎄🎅

And you know what... I think I'm perfectly alright with that. My Halloween season started off great before fizzling out midway through October, I plan on making ground by having the hap, hap, happiest Christmas since Bing Crosby tap-danced with Danny fucking Kaye.

And we are starting this Christmas Season Shit with Mountain Dew.

Christmas 2017!
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I've always loved the mad rush at the beginning of the holiday season to track down these new seasonal items. "Hunting for the Holidays" is what I like to call it and the best part of it is randomly finding some crazy new promotional doohickey that you had no idea existed the day before... and then hoarding it for the next two months in case it never comes back.

I was at Hy-Vee this morning, that would be a local grocery store chain for those of you not in the Midwest, when I stumbled across this tiered Mountain Dew display. Initially I only gave it a passing glace, like most folks I feel like gotten accustomed to seeing Dews Game Fuel product line.

Game Fuel comes out every November right before the release of the latest "Call of Duty" title and looks like cancer in a bottle.

Beyond simply knowing of its existence, Game Fuel is not a product line that's ever interested me. I don't play "Call of Duty" and while oddball flavors of soda are always intriguing, I've cut back on soft drinks in general. To the point that it take something really unique to get me to crack one open.

That's my long winded way of saying "I almost walked right by this shit". Millage will no doubt vary from store to store, but HOLIDAY  BREW was kinda unfairly tucked away in the middle of a larger Game Fuel display I spotted it. When you go hunting, make sure you look carefully if you want one for yourself.

ULTIMATE HOLIDAY BLEND! DEW + CODE RED is the name of the game, but does it pass the taste test? Yeah... actually I enjoyed Holiday Brew quite a bit. I'm not sure how much different it tastes than normal Code Red, it's been a spell since I've last drank one of those, but if memory serves me correctly the two are strikingly similar. 

Holiday Brew is definitely lighter in color and has perhaps has a bit more "punchy" of a flavor when you take that first sip. The beverage works well, even if it doesn't stray to far off the beaten path. A decision that I am frankly OK with. 

Side Story: Not every seasonal flavor works for me. I tried a Starbucks Pumpkin Spice chilled coffee drink right before Halloween and ended up dumping the entire thing down the drain... it was gross. Sometimes a fun package design and a festive name is all that's necessary. 

Holiday Brew seems to fall into that category and that's probably for the best. We aren't breaking any new grounds in the flavor department, no weird mix of cranberries and holiday spices here, just a slight variation on Code Red dressed up for the holidays.  

Christmas 2017!
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Speaking of package designs, I think this is the area that Holiday Brew really excels. As I mentioned earlier, it's a brighter shade of red than Code Red, making Holiday Brew really feel at home this time of year. Mountain Dew has gone to a more neon shade of green during it's most recent redesign, so it's nice to see Holiday Brew returning to a more traditional flat / forest green color scheme for most of the artwork.

Am I wrong in saying it aims to look like wrapping paper? Because to me it looks like a wrapped Christmas gift! It's refreshing... pun not intended... to Holiday Brew full embracing the season, compared to Sierra Mist: Cranberry Splash... which seems to have gotten further and further away from it's holiday roots (I think they have even taken cranberry out of the name and just call it Mist Twist these days)... which as far as I can tell, isn't even available yet.

It's nice to have at least one brand of soda that fully embraces the Christmas Season. 

Overall Mountain Dew Holiday Brew is an exciting and fun new edition to the 2017 Christmas Season. The flavor may be a bit of a letdown to hardcore Dew drinkers due to it's close nature to Code Red, but for those of us who only crack open a soda on special occasions, I was impressed by the overall package.

Remember the fun is in the hunt... so you owe it to yourself to track one down out in the wild and give it a taste this Holiday Season!

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